3 Ways To Attract More Customers To Your Farmer's Market
Are you trying to find new ways to drive more traffic to your farmer's market? Here are a few interesting ideas that should help you get the job done.
Invest in an Entertainment Center
Create a gathering place for your farmer's market guests where they can mingle, enjoy the fare they purchase, and be entertained at the same time. Featuring an entertainment center at your farmer's market will give people a reason to stick around after while browsing the market, which will make it more likely that they will buy more food and other items before they finally leave for the day.
Having food stands set up around the entertainment center will encourage guests to buy at least one meal during their visit. You can have local bands and actors perform concerts and plays in the entertainment area to create a festival atmosphere that will keep people coming back for more week after week.
Host Theme Days Throughout the Year
Get your guests excited about coming back to visit your farmer's market by hosting theme days throughout the year for them to enjoy. For example, you can host a Renaissance day and ask your guests and market vendors to dress up for the occasion. Decorate the market with big rock displays and hire local acting students to perform Renaissance-era plays for the crowd. Have a local band perform Renaissance music between plays.
Set up activity booths so guests can practice archery, throw axes, and play with javelins. Offer face painting services, sell balloons animals, and ask a local 4H club to set up a petting zoo on site. The festivities are sure to attract many people in and around your community, and give people something to talk about for months afterward.
Have the Market and Parking Lot Paved
Make visiting your farmer's market more comfortable, convenient, and safe for your guests by having the dirt parking lot and market areas paved with asphalt. Paving your grounds will help keep your customers' cars cleaner when they visit and make it easier for kids, the elderly, and the disabled to move around the market.
The pavement will be more comfortable on your guests' feet than dirt or gravel too, which should help encourage them to stay longer during their visits. And your market vendors will appreciate having a solid, smooth surface to set their tents, tables, and products up on. You can offset some of the paving costs by charging customers a small fee for parking in your newly paved parking lot. Contact a paving company like Arrow Blacktop & Masonry Inc to learn more.
Share